Radio broadcasting company Celador is to rebrand Play Radio as The Breeze 107.
From 31 July, The Breeze 107 will broadcast classic and contemporary easy listening music aimed at upmarket 40-59 year-olds.
Play Radio currently serves Southampton and Winchester on two separate frequencies. It was bought by Celador in April.
[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=11851|_self|Play Radio 107.2 & 107.8 (Hampshire)]
[lnk|http://www.featuresexec.com/bulletin/news.php?newsid=XAgmA|_self|FeaturesExec Media Bulletin: Play Radio’s Hampshire stations sold]