The Co-operative Food is to launch a bi-monthly in-store magazine and a bi-monthly digital magazine in March 2012.
River has been awarded the contract for the million-circulation Co-operative Food magazine, which will be available free to shoppers in larger Co-operative food stores and other Co-operative societies including Midcounties, Midlands and Anglia Regional. It will also be available on the website.
The magazine will feature meal ideas for convenience cooks and everyday recipes for scratch cooks. It aims to support The Co-operative Food’s key “Good with food” brand positioning and reinforce its value messaging.
More information on the magazine will be available on FeaturesExec closer to the launch.