Cirque Le Soir has appointed The Cult PR to promote its rebrand from Cirque Du Soir to Cirque Le Soir, ahead of the launch of its third venue in September.

Working alongside Katch PR, The Cult was tasked with assisting with an event at London’s One Marylebone to celebrate the name-change and will also be promoting the launch of the Shanghai venue; raising its profile in high-end titles; assisting with franchise opportunities, events and celebrity endorsements.