The Cult PR has been appointed to handle the national PR and sponsorship for Brighton Fashion Week 2013, which is relaunching and rebranding.
The agency will handle national print, digital and broadcast press as well as sponsorship opportunities for the show, which takes over the city from 12-16 June 2013.
The Cult PR partner Charli Morgan said: "We are thrilled to be involved with one of the most creative and exciting events in the fashion calendar."
The agency will be promoting BFW 2013 events, including the annual Zeitgeist Show headliner, a combination of new and familiar talent which "blurs the line between art and fashion."
They will also be launching BFW's new Eco Fashion Show, which will explore the evolution of fashion to marry style with sustainability; as well as the return of the popular Brighton Frocks Show.
There are also sponsorship-dependent plans to establish Future Fashion Week – which would see live streaming of catwalk shows, apps and behind-the-scenes content – as well as a Menswear Show, High Street Fashion Show, Vintage Show and Graduate Fashion Show.