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The Flava People hires Smoking Gun PR

Smoking Gun PR has been hired by The Flava People to launch its Flava-it range and Meat Lust campaign this summer.

The Flava People has been producing marinades, glazers, coaters, sauces and seasoning for over 30 years, focusing mostly on supplying to trade until now.

Smoking Gun is focusing the summer campaign on engaging consumers, key media and bloggers with experiential sampling activity at Spitalfields Market in London.