The Fragrance Shop appoints Peppermint Soda

Peppermint Soda has been appointed by The Fragrance Shop to manage the high street retailer’s business-to-business PR.

The agency will work to raise the independent fragrance retailer’s profile in key business media, starting with the company’s financial results later this month.

The team, headed up by senior account director Emma Williams, will manage all B2B communications for the company.

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