The Independent launches daily newspaper

The Independent is launching i, the UK’s first quality daily newspaper in almost 25 years. i will go on sale nationwide on Tuesday 26 October and is designed for readers who want a concise, quality daily paper for just 20p.

i is specifically targeted at readers and lapsed readers of quality newspapers, and those of all ages who want a comprehensive digest of the news in printed form. i will combine intelligence with brevity, and depth with speed of reading, providing an essential daily briefing.

Available on Mondays to Fridays, i will complement an improved Independent, which will have a distinctive new look and feel. It will be edited by The Independent’s editor in chief Simon Kelner.

[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=306|_self|The Independent]

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