The It Factor, a free monthly magazine showcasing the best of Italian culture, is set to launch on 14 June in London.

The magazine, made by Italians in London, will cover culture, fashion, art and lifestyle, with each issue focusing on one key theme.

It will be distributed through over 100 selected stockists in London that are related to the Italian community, including theatres, cinemas, art galleries, hotels, shops and restaurants.

The magazine will be published bimonthly in 2014 and monthly from 2015 and is expected to reach an audience of 10,000. It is targeted at affluent professionals in the capital who have a passion for the Italian way of life. 

The editorial team, headed by Daniela de Rosa, is interested in receiving information on culture, lifestyle and cross-culture and can be found tweeting @TheITFactorMag.

The It Factor will be added to the FeaturesExec Media Database shortly.