The Pure Package has called in Tonic to handle PR for its gourmet meal delivery service.

The Pure Package bases its principles on a perfectly balanced diet and portion control, with freshly prepared, ethically sourced meals delivered to your door daily.

Tonic have been brought in to work with The Pure Package to profile the programme’s strong nutrition and health credentials in order to build on their loyal customer base which includes celebrities such as Florence Welch and Hugh Jackman. The PR team will be led by Account Director, Matthew Coy who will report directly to The Pure Package Founder and CEO, Jennifer Irvine.

Matthew Coy, Account Director, Tonic Life said: “The Pure Package is a great programme offering a service like no other in the UK marketplace. It’s very exciting to see the advances being made in the UK’s diet and wellbeing sector. We’re looking forward to working with The Pure Package to further strengthen their position as experts in healthy eating and nutrition.”

Jennifer Irvine, Founder of The Pure Package said: “Tonic impressed us with their ability to get to the heart of the issue in a creative way as well as understanding the huge ambitions of our business.”