Green Row PR has been briefed to promote wine merchant The Vinorium.

The campaign activity will include a London-based pop-up wine merchant and tasting experience. The team will also be supporting the press launch of The Vinorium’s first wine, 2009 Château Tour de Sarrail in June.

Green Row PR MD Helen Trevorrow said, “The Vinorium is a completely innovative experience in wine. It’s their approach which gives them a natural point of difference, their attention to detail, in depth knowledge, craftsmanship and quality. They are like the Bang & Olufsen of the wine industry and I am extremely honoured to be part of their team during this exciting point in their expansion."

The Vinorium was founded by Stuart McCloskey, a self-taught Bordeaux expert who fell in love with wine when he was given a wine book aged 18.