The White Room will be launching a product placement campaign for Nubie to keep the brand in front of the homes & interiors, lifestyle and parenting press. An inspirational press release will also be created every other month, which it is hoped will help to raise awareness of the brand and its products to secure pertinent coverage within a breadth of publications.
The White Room will also push case studies of InHouse Interiors’ projects to relevant publications in order to boost brand credibility within the press. Tailored specifically to the client and its offerings, each project and design style will be fully evaluated to distinguish its best suited positioning within the media. Specific publications will be approached whilst all other pertinent editorial opportunities will be vetted to secure quality coverage for the brand.