TheraPearl appoints Brandnation

TheraPearl, an American health brand, has appointed Brandnation to assist with its UK launch. Brandnation will be driving the UK consumer launch, activation and trade and consumer PR of the product, which uses cold “Pearl Technology” based on the frozen pea concept to deliver pain relief.   

President of TheraPearl Daniel Baumwald said, “We are pleased to be working with Brandnation and the energy and enthusiasm they can bring to the UK launch of Therapearl makes it a great fit between companies.”  

TheraPearl launched in Boots last month.  

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