Threepipe chosen to launch T20 Blast Campaign

The England & Wales Cricket Board (ECB) has hired Threepipe to launch NatWest T20 Blast, a domestic T20 competition, in 2014.

The agency will be delivering an integrated digital, PR, social and content campaign to generate awareness, build excitement and drive ticket sales, focused on aligning NatWest T20 Blast with Friday nights and communicating the social experience of going to the game with friends or family.

NatWest T20 Blast launches on 16 May 2014, with a total of 87 of the 126 group stage matches due to take place on Fridays over the 10-week course of the competition.

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