ATP Media, the broadcast arm of the ATP World Tour, has appointed Threepipe as its PR agency for 2016.
Formed in 2001, ATP Media has expertise in the full service production of men’s professional tennis; incorporating rights sales, multi-platform production and worldwide broadcast delivery. ATP Media’s programming of the Barclays ATP World Tour Finals, as well as ATP World Tour Masters 1000 and 500 tournaments, spanned across 190 territories in 2015 and reached a cumulative global audience of over 828 million.
Threepipe will drive ATP Media’s PR operation for the 2016 ATP World Tour, raising awareness of its key services as well as its portfolio of tennis archive footage. A series of stakeholder engagement opportunities will also be delivered with the objective of heightening industry awareness of ATP Media’s prestige, heritage and scale of operation.