Launched in May, the blog is managed by TopLine founder Heather Baker. Its mission is to gather practical knowledge and features objective assessments of the best (and worst) that the industry has to offer. It features an interviews section, comparison tables and how-to guides, including advice to graduates looking for a PR position in B2B PR.
The blog welcomes contributions to discussions about the PR industry. Heather can be followed on Twitter @TopLineFounder.