Egmont has announced the launch of Toy Story magazine in the UK. The monthly magazine went on sale on Wednesday to coincide with the UK launch of the Toy Story 3 film.

Aimed at 4-7 year old boys, content includes original comic stories featuring characters, games, puzzles, colouring and fact files.

With an initial print run of 100,000, each edition will be 24 pages long, apart from 28-page launch edition.

[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=16875|_self|Toy Story Magazine]