Media Bulletin

Trinity Mirror titles develop fully integrated editorial operation

By Laihan Burr Dixon

26th February 2009

Category:

The Scottish Daily Record and Sunday Mail have announced plans to develop a fully integrated editorial operation.

The operation will lead to the development of a single integrated editorial production operation across both the Daily Record and Sunday Mail and the division’s associated websites and titles, including the Glaswegian and Business 7.

These changes are expected to result in the reduction of up to 70 editorial positions across the business and today the Daily Record and Sunday Mail Ltd has entered into a period of consultation with all of those staff likely to be affected.

Initially this will involve the reorganisation of the senior editorial team across all areas of the portfolio in preparation for the installation of ‘ContentWatch’, a web-based content management system which will enable the production of content across multiple channels.

The current, five step editorial process – from reporter to newsdesk to designer to sub to revise – has remained largely unchanged for decades. This will be replaced with a new, three-step process – content creation, multimedia desk, page finishing – driven by simplified workflows and supported by cutting-edge technology.

As a result Bruce Waddell has been appointed editor in chief of the Daily Record and Sunday Mail.

With immediate effect, Sunday Mail editor Allan Rennie has been appointed editorial development director of Trinity Mirror’s national titles. Rennie will work closely with Bruce Waddell, until the new editorial structure has been put in place.

[lnk|http://www.featuresexec.com/publications/info_features.php?pubid=3215=daily+record|_self|Daily Record]

[lnk|http://www.featuresexec.com/publications/info_features.php?pubid=3213=Sunday+Mail|_self|Sunday Mail]

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