Media Bulletin

Trinity Mirror unveils Mirror Media Ireland

By Staff

28th June 2013

Category:

Trinity Mirror has unveiled Mirror Media Ireland, a corporate brand for its business in Ireland.

The brand, which was officially unveiled at a trade event in Dublin on 27 July, will benefit from a consumer digital advertising and promotional campaign to support the website and e-edition launches, alongside a sustained trade marketing campaign for Mirror Media Ireland.

The launch follows Trinity Mirror’s recent expansion in Ireland comprising localised print editions of the Irish Daily Mirror and Sunday Mirror, regional Irish Daily Mirror e-editions and the recently launched localised website www.irishmirror.ie.

Joanne McGreevy, Mirror Media Ireland’s managing director, said: “We’re very excited to be launching Mirror Media Ireland as a new trade brand for the Mirror in Ireland. It represents our revitalised and extended cross media offering and our commitment as a progressive publishing business, keen to bring new audiences to our advertisers and new and convenient formats to our readers.”

 

Links for media database subscribers

Not a media database subscriber?
Irish Daily Mirror

Related news

17th February 2017 PR

Clementine Communications win account for Franciacorta

17th February 2017 National and Regional Press

Shaminder Nahal leaves Channel 4 News

17th February 2017 Consumer

Lucy Bellamy to bed in as Gardens Illustrated Editor

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more