Trinity Mirror’s Daily Post Wales relaunched

Trinity Mirror’s Daily Post Wales relaunched on 13 September with new editorial features following a survey of the paper’s readership.

The changes include more colour in the paper’s design, an increase in the number of pages to give greater focus to key subject areas each day, two new pages of comment and analysis covering the big issues of the day with a photographic series feature, and more sponsored features in order to generate more local advertising revenue

Additionally, Monday’s paper will add two new editorial pages, Post Health – with tips on dieting, fitness, health and wellbeing – and Post Finance – with advice on managing personal finances. Tuesday’s paper will add a weekly Go Green feature covering local environmental and recycling issues. Wednesday’s paper will feature a re-designed business section, expanded into an eight-page pullout. Thursday’s Farm & Country section will also expand into a pullout from October, while Friday’s paper will include a new leisure section What’s On Wales. Saturday’s Weekend Post magazine will also have a new look.

The Daily Post will carry 48 pages every weekday with 76 pages or more in its bumper Saturday edition. Trinity Mirror’s Liverpool Echo newspaper also underwent changes last week.

[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=9395|_self|Daily Post Wales]

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