Trollbeads appoints Gossip PR

Trollbeads, the original Danish charm bead jewellery concept has appointed Gossip PR to handle their consumer and online PR.

Stocked by 460 UK and Irish retailers, this is the first time Trollbeads has taken on a consumer PR company in the UK. The agency has been briefed by the company to raise its brand awareness in the consumer press.

Amy Hutson, owner of Gossip PR, said: “We are delighted to be working with a brand with such a wonderful history, which started in 1976 in Denmark and still remains a family run business. We will be looking to raise the profile of Trollbeads by using both online and traditional PR methods, to increase awareness of the brand in the UK.”

Amanda Hart, Trollbeads UK Head of Marketing said: “We are excited by to work with Gossip PR to introduce the UK public to the beauty and authenticity of Trollbeads, a brand that is already highly regarded in industry circles for its high levels of quality and innovation.”

Founded by Lise Aagaard in Denmark, every bead in the range has been individually hand-crafted using quality raw materials including sterling silver, 18 carat gold, Italian glass, natural pearls and precious stones. The jewellery is unusual as each bead has its own symbolism and history, which can be interpreted by the individual to celebrate a personal experience or an event.

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