The agency will position Caribtours as the ultimate aspirational tour operator for the Caribbean and Mexico, Indian Ocean and Arabia.
Turtle will develop a long-term communications strategy for Caribtours. The agency plans to raise the organisation’s profile in the UK’s high end lifestyle, corporate, wedding and trade press through a planned series of tailored media pitches, proactive press communications, incentives and familiarisation trips. Turtle is also tasked with promoting the brand’s more affordable programme, C by Caribtours.
Caribtours creates bespoke travel itineraries across 16 different types of holiday, including family, spa, private touring and responsible tourism.
Turtle PR has also won the account for luxury travel firm Chic Ibiza Villas. Turtle have been tasked with maximising the exposure for the brand within the UK's high end lifestyle, corporate and wedding media.
Chic Ibiza Villa manages 40 hand-picked rental properties in Ibiza, ranging from three to twelve bedroom villas. Chic Ibiza also arranges in-villa weddings and works with businesses to arrange product launches, team-building weekends and executive events.