Tangerine has been appointed to deliver strategic communications programmes for two imported hair care brands, Macadamia Natural Oil and O’right.

For O’right, a strategic PR plan will be put in place, designed to launch the brand in the UK and establish awareness of it as a ‘pure, natural and green’ product with the affluent target market. Tangerine’s will focus on ongoing press office activity, helping to challenge current perceptions of natural hair care, driving product demand with the consumer, retailer, distributor and industry professional.

The approach for Macadamia Natural Oil, an Omega 7 rich nut oil, is designed to create a standout in the now extremely competitive market. Strategic and targeted celebrity seeding, stylist and influencer engagement, product placement and sampling will help to achieve brand prominence with the target audience.