Ultimo appoints instinct pr as retained PR agency

Lingerie brand Ultimo has awarded its retained PR account to London consumer agency instinct pr.

Launched by Michelle Mone OBE (pictured left) in 1996, Ultimo is known for its innovative use of silicone gel within its designs.

instinct pr’s remit will span across handling all consumer and trade media, brand campaigns as well as raising awareness of Ultimo shop launches. instinct pr, whose client experience includes ASOS, BACARDI, Replay and Police, will draw on its fashion contacts and experience to create more visibility for Ultimo among women in the UK.

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