Umpf PR appointed by pet food company Canidae

PR and social media agency Umpf has been appointed by American pet food company Canidae to launch its ‘Grain Free PURE’ dog and cat food brands in the UK.
Umpf will provide strategic advice, trade and consumer PR – to include press office support and traditional and digital campaigns – social media and event activation. Umpf will launch Canidae to the UK consumer market at Crufts 2015 this week.
Texas-based Canidae is a family-owned and run natural pet food company, and is being distributed in the UK by Pedigree Wholesale.  
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