Upstream appoints Diffusion Mobile

Upstream, the international mobile marketing and technology company, has appointed Diffusion Mobile to lead its integrated media strategy in the UK.

Upstream, which develops advanced mobile marketing solutions for major brands and operators across 40 countries, has briefed Diffusion Mobile to develop and implement an ongoing issues-based campaign to raise their profile among chief marketing officers, global operators and analyst communities using online, trade and national media.

The campaign will focus on themes relating to consumer response rates and ROI from mobile marketing.

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