Saturday, a quarterly fashion and lifestyle magazine, was officially launched at the Proud Galleries in Camden last week.
The Teenage Cancer Trust and fashion outlet USC have teamed up to produce the free title, which will be distributed in USC shops across the country.
Featuring guides to UK cities and product reviews and aimed at 15-35 year olds, the magazine will also be used to promote the Teenage Cancer Trust wristband on sale at USC.
The editorial team includes Kevin Braddock, GQ contributing editor and writer for thelondonpaper, and Peter Stitson, who has previously worked at Dazed & Confused.
Saturday will be added to the FeaturesExec Media Database shortly.