Capella PR has been hired by price comparison and switching service uSwitch.com for its money and insurance business.

The 12 month brief, which covers both traditional and social media relations, aims to help consumers understand how to get a better deal on their personal finance products, including loans, credit cards, current accounts and insurance.

Capella will run a series of strategic campaigns to connect uSwitch with the mainstream news agenda, tackling issues like the rising cost of living and championing consumer personal finance causes.