Media Bulletin

Virgin Media Launches new magazine

By Staff

27th January 2012

Category: Consumer

Virgin Media is this month launching its new customer magazine, working with Redwood, the UK’s leading strategic content agency.

The magazine will reflect Virgin Media’s customer communications strategy to engage and interact with customers and encourage discovery and exploration of the full range of Virgin Media’s next generation entertainment, broadband and mobile phone services.

Published bi-monthly, it will be distributed to around 500,000 customers and will be complemented by a wider customer engagement programme, also delivered by Redwood, including a weekly email giving customers entertainment inspiration for the week ahead, and a daily mobile app that will go live in March.

The new magazine and associated content has been designed and created by Duncan Spires and is edited by Mark Hooper.

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