Manifest London has been appointed by barefoot footwear brand VIVOBAREFOOT as its retained PR agency following a competitive pitch process.

The agency will help promote VIVOBAREFOOT’s barefoot crusade, as well as supporting its partnership events with author and barefoot advocate, Chris McDougal, who is launching his new book ‘Natural Born Heroes: How a Daring Band of Misfits Mastered the Lost Secrets of Strength and Endurance’ this Spring.