YO! has selected W as its retained consumer PR agency to spearhead the next phase of the company’s evolution as it celebrates its 20th anniversary year. The appointment follows the company’s evolution from YO! Sushi to YO! in 2016, with a Japanese inspired identity as it expands into the US, Middle East and further into Europe.
W’s campaign plans to reinvigorate the YO! brand through new store launches and product storytelling. W will also support YO!’s regional roll out via traditional PR and local influencer programmes.