Media Bulletin

W retained by Soho House’s Cheeky brand

By Staff

23rd July 2014

Category: PR

W has been retained by Soho House, a private members' club for those in the creative industries, to handle the PR for its beauty brand Cheeky.

The agency has been briefed to use traditional and social media to establish Cheeky as a "trend-led accessible brand" and drive footfall to its parlour in Shoreditch. It will be responsible for managing Cheeky’s social channels, delivering content, and building connections with cultural influencers.

Cheeky's PR has previously been handled by Beauty Seen PR, and is now working only with W. The agency will report to Christina Russillo, managing director of Soho House spa brand Cowshed and Cheeky. 

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

27th October 2016 PR

Turtle PR chosen by Charles Marlow Rentals

27th October 2016 PR

Rumpus PR continues to repre-scent The Fragrance Shop

27th October 2016 PR

Six Degrees adds two

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more