W seals digital deal with L’Oréal

The UKI office of L’Oréal has appointed W to work on digitally-led activity for one of its iconic beauty brands.

The French beauty and cosmetics company has briefed the PR agency to deliver a standout digital campaign that will help grow market share for the brand. W is creating a direct to consumer proposition that aims to put L’Oréal’s consumer right at the heart of the campaign. 

Warren Johnson, founder and CEO at W said: “We are looking forward to the opportunity to marry our strong digital capabilities with our first-rate luxury experience for such an iconic beauty brand. Beauty and fashion brands are leading innovation in the digital space and it’s really exciting to be able to have the opportunity to use our expertise to build a brand new digital offering for one of the world’s best-known beauty brands.’’

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