The award was given for WAR’s packaging and design work for client Powters Sausages. The new packaging is designed to be clean and cohesive, with a strong use of colour, and to clearly communicate the premium nature of the product.
The packaging allows customers to see the product via a cut-out in the shape of a pig, helping to show the freshness of the product, as well as being a nod to the original source. Each flavour is represented by a different colour, specifically designed to sit along side each other on the shelf.
Grant Powter, managing director of Powters, said: “I have been thrilled with WAR’s design work for Powters. The packs look great on the shelf and it is the most positive response I have ever had to new product packaging. The new design has led to increased interest from buyers and sales growth.”
A full list of all the winners is available here: http://www.thedrummarketingawards.com/nominations
[lnk|http://www.war.uk.com/|_blank|Ware Anthony Rust]
[img|jpg|Grant Powter, managing director at Powters and Alison Meadows, managing director at WAR]