Way to Blue has been appointed to handle the UK trade and consumer launch for Portuguese beer Super Bock.

Working with UK distributor Brookfield Drinks and brand owner Unicer, the Way to Blue consumer brand team will promote the beer’s roll out across the UK’s on and off trade. The on-trade distribution strategy will see Super Bock targeted at premium independents and gastro bars through the summer months.

The account will be led by Way to Blue head of consumer Alan Twigg, reporting in to managing director of Brookfield Drinks Nigel McNally.