Food and drink PR specialists Westbury Communications, has been recruited to promote Gelato ice cream experts Joe Delucci’s in the UK.

The Joe Delucci’s Gelato ice-cream brand first launched at the Food and Drink Expo at the NEC in Birmingham in 2005. Their range comprises 30 different flavours including sorbets, gluten free, dairy free and fat free varieties.

Westbury has jumped on board to raise public and corporate awareness of the brand via targeted media relations that will engage the consumer and trade press and will highlight the USP of Joe Delucci’s and its Gelato ice-cream range.