WGSN Group is to relaunch the website for WGSN, an interactive online fashion news network, on 4 August.
The product has been designed around Stylesight technology which has been enhanced with additional features to create the super-platform. Its visual identity reflects the coming together of the two trend services.
WGSN Group offers five pillars of content: consumer intelligence, trend forecasting, commercial product development, retail strategy and data analytics. Within trend forecasting, the platform will provide technological innovations including fast search, tailored content, increased shareability and a professional design toolkit which will enable sophisticated high resolution zoom, clip functions and extensive print and download facilities.
WGSN.com will also offer an increased scale and breadth of analysis to its 75,000 users. The single platform will offer the viewpoints of content experts from hubs in London, New York, Hong Kong and Sao Paulo, available in five languages.