The WhatBoat? website has been redesigned to give marine manufacturers a tool to manage and publish news articles as well as a platform to showcase new equipment and boats.
Contact details of potential customers are taken when users fill out a form. These details are available on login as well as detailed search and redirection statistics, including where each user came from and when each product was accessed.
Content is now separated into Boats, Equipment and Manufacturer News sections and there are also areas for product reviews and articles.