The Whiteoaks Consultancy has appointed a new head of digital as part of its multi-channel B2B communications approach.
Andy Black will be responsible for developing and driving digital communication strategies for new and existing clients across multiple platforms and touch points. He will also provide clients with consultancy and guidance on digital elements of their PR campaigns.
Andy’s digital experience includes managing pan-European social media monitoring for a major automotive manufacturer, directing social media and lead generation campaigns for a global telecoms operator, building community and collaboration portals for UK GPs and creating open source information solutions for the intelligence community. He has previously worked Reuters, The Independent, Jaguar Land Rover, Daily Mail, Goldman Sachs, JP Morgan and Jane's Information Group.