The Whiteoaks Consultancy, a UK-based technology PR consultancy, has promoted Hayley Goff to the role of associate director as part of its on-going programme of growth.

Goff will act as consultant to two Whiteoaks teams, overseeing campaigns for some of the agency’s major clients and reporting directly to Whiteoaks managing director, James Kelliher.

Goff joined Whiteoaks as a project manager in 2004, and since then has steadily moved up into several senior roles, latterly as account director for clients such as Autodesk, SAS, salesforce.com, Bull and AspenTech. During this time, she has taken part in Whiteoaks’ internal development and training scheme, designed to help staff progress in their chosen career paths within the company.