Whiteoaks invests in apprenticeship scheme

Technology PR consultancy Whiteoaks has appointed three apprentices as part of the launch of its PR apprenticeship scheme – in partnership with the Public Relations Consultants Association (PRCA).

To support Whiteoaks’ launch and investment in its new digital offering, the agency has appointed two digital apprentices Daniel Bailey and Luke Taylor, who will focus on digital communications. In addition, Jemma Wythe has been appointed to support more traditional public relation campaigns.

Working together with the PRCA, Whiteoaks’ apprentices will participate in a 12 month PR apprenticeship to obtain an Edexcel BTEC Level 4 Diploma in PR. The apprentices will be taught the fundamentals of PR in the workplace with a full time paid role while also learning.

All the apprentices will have two weeks of full training at the start of the programme followed by a year of day release training. The teaching will involve a mix of on-line webinars delivered by industry experts, classroom-based activities, workplace assessments, one-to-one tutorials and individual study.

By making digital PR attractive to young people and such a creative career option accessible to those from more diverse backgrounds, Whiteoaks aims to not only create a more reliable and competitive workforce but one that has a more varied talent base.

To learn more about Whiteoaks’ digital offering watch the launch video here.

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