Violin Memory, a US-based enterprise flash storage array provider, has appointed tech PR agency Wildfire to run its EMEA PR activity.

Wildfire has been tasked with producing creative, high-impact and content-led PR in the UK, Germany and France alongside its partner agencies Lucy Turpin Communications (in Germany) and BPR (in France).

Wildfire aims to build market visibility and authority and will promote Violin’s services and solutions to large enterprises, specifically targeting IT directors, system administrators, CIOs and data centre managers.