William Hill hires Wildfire to drive change in brand perception

Wildfire has been appointed by betting and gambling company William Hill to promote its WHLabs innovation hub and to challenge established consumer perceptions of the brand versus its competitors. 

William Hill has tasked Wildfire with further building the company’s credibility among the tech community and early adopters, attracting development partners and employees, and creating deeper engagement with customers looking for innovative ways to bet.

The William Hill account team at Wildfire will be headed up by Debby Penton, and account directors Kat Farminer and Ben Smith.

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