Machine tools manufacturer Yamazaki Mazak Ltd has appointed Midlands-based Willoughby PR to run a UK and European PR campaign with a specific focus on digital PR.

Willoughby’s newly launched WPR Digital will support its established B2B division in work on Mazak’s corporate website, SEO, brand profile in both trade and regional media and trade exhibitions throughout Europe.

[lnk|http://www.willoughby-pr.co.uk|_blank|Willoughby PR]