Midlands based Willoughby PR has recently added a new account to its rapidly expanding portfolio of clients. Work has already begun for Zip, manufacturer of instant boiling water systems, as it increases its range of HydroTaps for commercial and domestic applications.

Following the launch of a number of new products in January, WPR will continue to work on the entire Zip product range as the Company’s retained PR consultancy. Jo McCarthy, deputy managing director said, “Working with such a highly regarded brand and innovative product is a real privilege for us and we are very much looking forward to delivering some fantastic results for Zip this year.”

This latest win follows a recent recruitment drive for the agency as well as the successful launch of WPR digital last year.