Woman gets a new look
IPC is to revamp Woman magazine.
Design innovations include the introduction of a UV varnish to the cover and a new look cover. New editorial features include Celebrity Spy, Diet Buddies and Style Shop.
The Celebrity Spy section will feature the untold stories behind the photos of the week; Diet Buddies will feature This Morning presenter Alison Hammond sharing her experiences on Fit For Life diet in diary format. Meanwhile, Style Shop is a trend-spotting feature showcasing hot fashion items.
Woman editor Jackie Hatton said: “This is the next step in the evolution of Woman, and builds on the tremendous success we’ve already achieved since we reinvented the brand 18 months ago. New look Woman will be the must-have weekly fix of hot showbiz exclusives, juicy TV insider gossip, compelling real life stories, body confident fashion and beauty and an up-to-the-minute lifestyle section.”
The design refresh is also supported by a cover price increase – up 5p to 90p.