B2B tech agency Berkeley PR (BPR) has been appointed by CRM software specialist Workbooks.com following a competitive pitch process. BPR will handle the Workbooks.com communication strategy for a six month launch which will position the company as the first choice for SMEs looking to invest in CRM software.

As one of the fastest-growing providers of web-based CRM software and business applications for SMEs, Workbooks.com is embarking on a PR campaign to increase nationwide awareness. This will include promoting the company’s launch of its free software edition aimed at marketing professionals, using thought leadership and case studies.