WPP’s Spafax awards PR brief to Schneider Bartosch Communications
Schneider Bartosch has been tasked with devising and implementing a strategy to boost awareness of Spafax’s strengths and services to marketers, media agencies and advertisers, as well as raising visibility within the wider media space.
Owned by WPP, Spafax is a creator of branded content, inflight entertainment and out of home ‘transumer’ media solutions for brands targeting international travellers. The company creates content for brands including Air Canada, Mercedes, and Bombardier and implements media campaigns for global brands including Ferrari, Chanel and Burberry.
Schneider Bartosch’s work will combine traditional and digital tactics to underline Spafax’s commitment to creating best of breed content and wrap-around media solutions.
Spafax CEO, Niall McBain said:
“As social and traditional media channels blur, we are finding new ways for brands to engage with high-spending consumers. We are market leaders in this area and have a constant stream of new developments. We wanted an agency that knew how to respond to this changing landscape. Schneider Bartosch impressed us with their robust response to the brief and strategic approach.”
The account will be led by Schneider Bartosch Director, Tania Menegatti and Managing Partner, Fiona Bartosch.
Schneider Bartosch Communications is a London-based public relations, brand strategy and reputation management agency. Since launching in January 2011, the company has worked for Duncan Lawrie Private Banking, Tag International, AdviCorp PLC, The Old London Underground Company, CR Hair and Lifeworks treatment centres and holds a number of private profile-building accounts.