Media Bulletin

YOKOHAMA selects RSM for Performance Push

By Laihan Burr Dixon

16th March 2011

Category: PR

YOKOHAMA, a tyre manufacturer, has appointed Milton Keynes-based agency RSM to increase the international profile of the brands motorsport programmes.

As part of the PR programme, RSM will develop ongoing pan-European communications to highlight YOKOHAMA’s sole tyre supplier status to the FIA World Touring Car Championship (WTCC) and its support of other motorsport activities, including the FIA European Touring Car Cup (ETCC), Intercontinental Rally Challenge (IRC) and newly-established European Production Series driven by YOKOHAMA.

The specialist automotive/motorsport agency will also produce, design and distribute Track News, a newsletter featuring news, race reports and images from each of the YOKOHAMA-supported series. In addition, RSM will create YOKOHAMA Life, a pan-European trade electronic bulletin, as well as update the YOKOHAMA global-facing website with motorsport news.


Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

21st October 2016 PR

Stir PR chosen by Miele

21st October 2016 PR

Woodthorpe Comms client wins and team expansion

21st October 2016 PR

Aberfield jumps on board with The National Railway Museum

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more