YOKOHAMA selects RSM for Performance Push
YOKOHAMA, a tyre manufacturer, has appointed Milton Keynes-based agency RSM to increase the international profile of the brands motorsport programmes.
As part of the PR programme, RSM will develop ongoing pan-European communications to highlight YOKOHAMA’s sole tyre supplier status to the FIA World Touring Car Championship (WTCC) and its support of other motorsport activities, including the FIA European Touring Car Cup (ETCC), Intercontinental Rally Challenge (IRC) and newly-established European Production Series driven by YOKOHAMA.
The specialist automotive/motorsport agency will also produce, design and distribute Track News, a newsletter featuring news, race reports and images from each of the YOKOHAMA-supported series. In addition, RSM will create YOKOHAMA Life, a pan-European trade electronic bulletin, as well as update the YOKOHAMA global-facing website with motorsport news.