Media Bulletin

Yorkshire Post reinstates ‘The’

By Staff

11th March 2014

Category:

Yorkshire Post has restored the definite article to its name, becoming The Yorkshire Post once more.

The paper originally dropped the ‘The’ in 1968 but is reinstating it as part of a major refresh under the recently appointed editor Jeremy Clifford.

Other changes include an improved Saturday sports section with more pages covering both regional and national sports. The Saturday edition has also seen the introduction of a personal finance page and the 'Country Week' section is being extended.

The Wednesday edition now features a 'Country and Farming' page which will offer further rural affairs coverage, and a page dedicated to nostalgia has been introduced.

Clifford said: “Our news coverage is changing. It will continue to reflect what our existing readers want, but it will seek out new, fresh and entertaining news from across the region. Our new readers will like the subtle change in tone, making it a newspaper with a broader appeal while keeping the authority and depth our existing customers expect. Reintroducing ‘The’ cements our position of being THE best place for news, sport, entertainment, culture, analysis, debate and campaigning. Those three letters set the standard by which we will continue to be THE national newspaper for Yorkshire.”

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