The production company behind the TV show ‘Freddie Flintoff Versus the World’, Channel 4 game show ‘Relentless’ and current National Geographic Channel hit ‘Scam City’ has appointed Boom!

Zig Zag Productions has appointed the agency to raise awareness of the studio in a global B2B brief. It has charged Boom! with raising its profile and gaining wider recognition around the world as an independent TV production company.

Zig Zag develops a range of programming, from factual documentaries to groundbreaking entertainment shows, supplying several international broadcasters. The company is based in London with an office in New York.

The appointment is the latest addition to Boom!’s TV client roster that also includes broadcaster Andrew Neil’s production company, World Media Rights, and LA-based A Squared Entertainment.